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About
What is CRM?
CRM (Customer Relationship Management) is a comprehensive business strategy and technology that enables organizations to manage interactions and relationships with customers effectively. It centralizes customer data, interactions, and communications, facilitating seamless collaboration between sales, marketing, and support teams. CRM empowers businesses to understand customer needs, personalize interactions, improve customer retention, and drive growth by leveraging data-driven insights and targeted engagement strategies.
Importance of CRM Integration
Categories of CRM Software
After thorough comparisons, we discovered that ERP tools differ significantly, mainly concerning features and end-users. Nevertheless, they can be classified into three primary groups.
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Operational CRM
CRM initially tailored for large corporations, but they can be adaptable to serve the needs of almost any business. Many of them were designed to cater to the demands of finance and logistics companies.
Analytical CRM
CRM provided by vendors as SaaS or accessible as open-source. In this scenario, companies pay a monthly fee to utilize the software, and then they can work with and store data on the web through remote access from any location.
Collaborative CRM
These systems target smaller companies that require order and HRM but do not necessarily need a manufacturing component. As a result, they receive a set of limited ERP functions, which may not include automated accounting or CRM.
Key Features
Key Features of CRM Software
Contact manager
Efficiently manage customer information and interactions. The CRM module of ERP systems enables companies to handle human resources efficiently, utilizing functions such as KPI tracking, time tracking, performance assessment, payroll, and reporting.
Sales automation/marketing
Streamline sales and marketing processes for improved efficiency. The CRM component of ERP software aids in simplifying financial reporting and proper allocation of resources.
Sales tracking
Manage leads, customers, and growth opportunities effectively. ERP systems with integrated CRM functionalities help in lead management, customer handling, and tracking sales opportunities. Some ERP systems also offer capabilities for invoicing and order management.
Communication channels
Ensure flexibility and customization for optimal efficiency. Whether the ERP system is industry-specific or not, customizability is crucial to allow viable tailoring to meet current and future business needs. A flexible ERP system supports seamless communication and collaboration across channels.
Customer Service and Support
Enhance customer satisfaction and loyalty through efficient customer service and support features. CRM systems enable businesses to manage customer inquiries, track support tickets, and provide timely responses to address customer concerns.
Reporting and Analytics
Leverage data-driven insights with robust reporting and analytics capabilities. CRM software offers detailed reports, sales analytics, and performance metrics to help businesses make informed decisions and identify areas for improvement.
Business
Targeted Businesses
Sales-Driven Companies
Marketing-Centric Businesses
Businesses Seeking Efficiency
Benefits
CRM Solutions Drive Business Achievement
Enhanced Customer Engagement
Forge deeper connections, understand needs, and deliver personalized experiences for heightened customer satisfaction.
Streamlined Sales Processes
Optimize sales pipelines, track leads, and boost conversions with data-driven insights and automation.
Improved Customer Support
Provide swift and effective assistance, resolving issues promptly, and fostering loyalty.
Data-Driven Decision-Making
Access real-time analytics to make informed choices, enhance strategies, and drive growth.
Efficient Task Management
Seamlessly coordinate teams, tasks, and deadlines for streamlined workflows.
Scalable Business Growth
Adapt easily to changing demands, expanding markets, and evolving business landscapes.
Latest Trends
AI-powered personalized experiences and analytics
257%
AI uses cases will be going to use by companies in the following 24 months. Areas that are likely to evolve due to that are automation, communication, and analytics.
By integrating social tools into CRM, businesses can strengthen brand influence, shape positive customer perceptions, and effectively address and manage customer reviews to build a strong online reputation.
Open-source CRM platforms revolutionize customization, granting companies the ability to tailor software for optimal performance and user experience, paving the way for more efficient and personalized customer interactions.
With on-the-go capabilities, mobile CRM tools empower sales agents to close deals and boost productivity outside the office. Enhanced accessibility leads to increased efficiency, ensuring success in a dynamic business environment.
How Desklay helps you in CRM
Unlock the true potential of your business with Desklay's exceptional CRM solutions. Seamlessly manage customer relationships, boost sales, and drive growth with our tailored services. Make informed decisions based on valuable insights and enjoy rapid onboarding with our expert team by your side.
- Enhance customer relationships with Desklay's CRM expertise.
- Streamline sales and drive business growth.
- Data-driven insights for strategic decision-making.
- Quick onboarding and personalized CRM solutions.
- Partner with our dedicated team of CRM experts.
- Take charge of your success with Desklay's CRM services.
How We Work
Our Development Process
Requirement Gathering
Understand project requirements, clear scope queries with stakeholders, and create a user stories document to ensure detailed and accurate documentation of project needs.
Project Planning
Define project plan, create test plan and test cases and allocate resources. We also create wireframes and design prototypes based on approved user stories to establish a visual blueprint of the project.
Execution
Develop the product, conduct thorough QA testing to ensure quality, and deploy it to the live environment after ensuring it meets all requirements and standards.
Maintenance
Monitor the system, fix bugs, implement updates, and provide ongoing support to ensure the product remains functional and up-to-date.
Streamline Your Business with desklay
CRM Solutions based on your size enterprises need & requirements
Small Businesses
For small enterprises with a vital customer base, where each customer holds significant importance, online CRMs provide invaluable assistance in organizing customer details and delivering personalized service.
Mid Size Companies
Growing businesses with increasing customer numbers but limited time for individual interactions can benefit from online CRMs. These systems efficiently gather and analyze information, ensuring timely service delivery.
Large Corporations
Enterprises with a substantial workforce and customer base can greatly benefit from online CRMs. These systems can be customized to address specific business needs and offer individualized attention to each customer, enhancing overall satisfaction.
Customizable Solutions
Online CRMs offer the added advantage of customization, empowering you to adapt the CRM solution to suit your unique business requirements.
Client Retention
How we retain our clients for a decade
Significant
Cost Savings
- We save up to $1M in development costs by leveraging our experienced team.
- Reduce overheads associated with client in-house teams, such as salaries, office space, and equipment.
Skilled
and
Dedicated Teams
- Access our homegrown team consisting of designers, developers, QA experts, and a dedicated Project Manager.
- Committed to ethical practices, ensuring seamless collaboration and outstanding outcomes.
High
Standards of Quality
- Commitment to Adherence to the best industry practices and standards to ensure high-quality deliverables.
- Our internal assessment tool awards badges (bronze to platinum) on Developer performance, guaranteeing access to top-tier talent.
Transparent
and Efficient Communication
- Every client gets a dedicated account manager for smooth communication and project management.
- We also prioritize regular progress updates and detailed reports, keeping clients informed and engaged every step of the way.
Client-Centric Approach
- Our customized solutions address each client's unique needs and goals
- Supported by comprehensive onboarding and training to ensure swift adaptation and maximum benefit from our services.
Hassle-Free
Management
- We manage all aspects of our client’s project, providing a hassle-free experience from start to finish.
- No need to worry about infrastructure, payroll, or other resources.
Flexible
Engagement Models
- Monthly engagement with bi-weekly payments to suit your cash flow needs.
Testimonials
Our Client Testimonials
We pride ourselves on delivering exceptional service and creating lasting relationships with our clients. Here's what they have to say
Gerardo Morales IT Consultant
"We have had the pleasure of working with Desklay Technologie Inc for the past year. Their expertise and knowledge have been invaluable in helping us launch our projects efficiently. The end results have consistently exceeded our expectations. We highly recommend their services and look forward to future collaborations."
Emily Johnson Business Owner
"Desklay Technologie Inc has been our trusted partner for several years. Their friendly and helpful staff, combined with their prompt responses and competitive pricing, have made them a standout in the industry. They consistently go above and beyond to meet our needs and deliver exceptional service."
Mark Thompson CEO
"We have been impressed with Desklay Technologie Inc's professionalism and expertise. Their team understands our requirements thoroughly and provides reliable solutions. Their commitment to customer satisfaction is evident in every interaction. We highly recommend them for their exceptional services and dedication to exceeding expectations"
Victoria Carter Business owner
"Working with Desklay Technologie Inc has been a remarkable experience. Their team took the time to understand our business objectives and provided tailored solutions that exceeded our expectations. The level of professionalism and expertise displayed throughout the project was exceptional. Desklay truly delivered on their promise of excellence."
Michael Ramirez Business Owner
"We engaged Desklay Technologie Inc for our software development needs, and they delivered outstanding results. Their team demonstrated a deep understanding of our requirements and delivered a user-friendly and innovative software solution. Their attention to detail, prompt communication, and commitment to client satisfaction make them a trusted partner. Highly recommended!"
